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Organize research findings and insights your way

Use your own terminology, definitions and classification

Qualdesk Insights supports the molecular insights approach, which gives you the flexibility to:

  • Classify different types of content: for example, you might want to differentiate between insights from usability testing and insights from discovery projects
  • Use your own terminology to define those objects: for example, in your organizaion, you might say “research findings” instead of “insights”

In Qualdesk Insights, a typical insight might include:

  • A title
  • Some descriptive text
  • One or more pieces of evidence – they might be quotes from research sessions, observations, video clips, and so on
  • One or more sets of tags

— but all of this is fully customizable to suit your needs.