Qualdesk Blog
Opinion and updates from the team at Qualdesk on user research, research ops and more
New features in Qualdesk Insights: Analytics and import from Excel, Google Sheets and Airtable
Peter ParkesAnalytics Qualdesk Insights now has an internal analytics tool. Admins can now view: A timeline of content added to your insight repository…
The 90/30 rule for user research confidence scores
Peter ParkesConfidence intervals are everywhere in the quantitative research world, but in small scale qualitative research there isn’t a truly…
New features in Qualdesk Insights: Highlights view, refreshed design, insight confidence scores and status and more
Peter ParkesHighlights Our brand new Highlights view gives you a simple way to display the most important insight information to your team. Add a title…
Disposable insights
Peter ParkesSome insights are ‘evergreen’ – they’re relevant for a very long time. Those insights might teach you something about the fundamentals of…
Halo insights
Peter ParkesWhen you’re researching one thing, you often learn about something else. For example, imagine you’re doing a customer research project about…
Make user research reports modular, not monolithic
Peter ParkesMost user research reports are monolithic. What does this mean? They combine multiple pieces of information into a single ‘blob’ – often a…
New features in Qualdesk Insights: Commenting, API access, improved navigation and more
Peter ParkesCommenting You can now add comments to insights and other objects in Qualdesk Insights. Ideal for asking clarifying questions, discussing…
Closing the gap between user research, product and engineering
Peter ParkesYou’ve read The Lean Startup and you know about the concept of the Minimum Viable Product. You practice customer or user-centered design in…
User research insight repository Qualdesk Insights is now available
Peter ParkesWe’re excited to announce that Qualdesk Insights is now available. It’s a dedicated insight repository for user research and customer…
Participant attribution in user research reports: what to avoid
Peter ParkesAs a researcher, you almost certainly use quotations from research participants in your reports. The question is: how do you attribute these…
Don’t research what you already know
Peter ParkesWhy do you do user research or customer research? To help you design and make better products or services. Research is in the service of…
When do user insights expire? Use the ACE method to find out
Peter ParkesAt Qualdesk, we’re building a user insight repository, and so we think a lot about what makes an insight an insight, or what makes an…
Create actionable, traceable user insights
Peter ParkesAt Qualdesk, the question we ask the question ‘what is a user insight?’ a lot. In a previous post, I touched on one aspect of that question…
User research graveyards
Peter ParkesIn the worlds of business, government and the third sector, I’m convinced that almost all qualitative research and insight ends up in…
What’s the difference between a strategic user insight and a tactical user insight?
Peter ParkesIn the field of customer or user research, when trying to answer the question “what is an insight?”, teams often end up debating whether…
Introducing Molecular Insights
Peter ParkesAt Qualdesk, we’ve been grappling with the question “what is an insight?” for some time. Through our own user research, we’ve seen a wide…
Why do you need an insight repository for user research?
Peter ParkesLouis Rosenfeld’s 2017 presentation Beyond User Research highlights three of the biggest user research challenges facing WeWork at the time…
Hello, world
Peter ParkesGood design research is the foundation of the product creation and innovation process at design and technology companies around the world…