Qualdesk Blog

Opinion and updates from the team at Qualdesk on user research, research ops and more

New features in Qualdesk Insights: Analytics and import from Excel, Google Sheets and Airtable

14 May 2020
Peter ParkesPeter Parkes

Analytics Qualdesk Insights now has an internal analytics tool. Admins can now view: A timeline of content added to your insight repository…

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The 90/30 rule for user research confidence scores

29 April 2020
Peter ParkesPeter Parkes

Confidence intervals are everywhere in the quantitative research world, but in small scale qualitative research there isn’t a truly…

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New features in Qualdesk Insights: Highlights view, refreshed design, insight confidence scores and status and more

15 April 2020
Peter ParkesPeter Parkes

Highlights Our brand new Highlights view gives you a simple way to display the most important insight information to your team. Add a title…

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Disposable insights

14 April 2020
Peter ParkesPeter Parkes

Some insights are ‘evergreen’ – they’re relevant for a very long time. Those insights might teach you something about the fundamentals of…

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Halo insights

1 April 2020
Peter ParkesPeter Parkes

When you’re researching one thing, you often learn about something else. For example, imagine you’re doing a customer research project about…

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Make user research reports modular, not monolithic

24 March 2020
Peter ParkesPeter Parkes

Most user research reports are monolithic. What does this mean? They combine multiple pieces of information into a single ‘blob’ – often a…

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New features in Qualdesk Insights: Commenting, API access, improved navigation and more

16 March 2020
Peter ParkesPeter Parkes

Commenting You can now add comments to insights and other objects in Qualdesk Insights. Ideal for asking clarifying questions, discussing…

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Closing the gap between user research, product and engineering

11 March 2020
Peter ParkesPeter Parkes

You’ve read The Lean Startup and you know about the concept of the Minimum Viable Product. You practice customer or user-centered design in…

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User research insight repository Qualdesk Insights is now available

19 February 2020
Peter ParkesPeter Parkes

We’re excited to announce that Qualdesk Insights is now available. It’s a dedicated insight repository for user research and customer…

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Participant attribution in user research reports: what to avoid

16 January 2020
Peter ParkesPeter Parkes

As a researcher, you almost certainly use quotations from research participants in your reports. The question is: how do you attribute these…

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Don’t research what you already know

7 January 2020
Peter ParkesPeter Parkes

Why do you do user research or customer research? To help you design and make better products or services. Research is in the service of…

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When do user insights expire? Use the ACE method to find out

12 November 2019
Peter ParkesPeter Parkes

At Qualdesk, we’re building a user insight repository, and so we think a lot about what makes an insight an insight, or what makes an…

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Create actionable, traceable user insights

1 October 2019
Peter ParkesPeter Parkes

At Qualdesk, the question we ask the question ‘what is a user insight?’ a lot. In a previous post, I touched on one aspect of that question…

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User research graveyards

24 September 2019
Peter ParkesPeter Parkes

In the worlds of business, government and the third sector, I’m convinced that almost all qualitative research and insight ends up in…

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What’s the difference between a strategic user insight and a tactical user insight?

6 September 2019
Peter ParkesPeter Parkes

In the field of customer or user research, when trying to answer the question “what is an insight?”, teams often end up debating whether…

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Introducing Molecular Insights

7 August 2019
Peter ParkesPeter Parkes

At Qualdesk, we’ve been grappling with the question “what is an insight?” for some time. Through our own user research, we’ve seen a wide…

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Why do you need an insight repository for user research?

1 August 2019
Peter ParkesPeter Parkes

Louis Rosenfeld’s 2017 presentation Beyond User Research highlights three of the biggest user research challenges facing WeWork at the time…

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Hello, world

2 May 2018
Peter ParkesPeter Parkes

Good design research is the foundation of the product creation and innovation process at design and technology companies around the world…

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